Way to go, Newcastle! Make a perfectly good commercial touting the skill and care that goes into your product, and then at the very last second, drop a turd into the punchbowl by saying your female brewmaster is too ugly to have her face shown.
Gratuitous, unnecessary, unfunny and... yeah, really... ugly.
If Newcastle wants people to talk about their commercials, this as is a success. If they want people to actually BUY their product... not so much.